The Hidden Brain: How Our Unconscious Minds Elect Presidents, Control Markets, Wage Wars, and Save Our Lives

The Hidden Brain: How Our Unconscious Minds Elect Presidents, Control Markets, Wage Wars, and Save Our Lives by Spiegel & Grau
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Posted date: 2012-08-21


Washington Post science journalist Vedantam theorizes that there's a hidden world in our heads filled with unconscious biases, often small, hidden errors in thinking that manipulate our attitudes and actions without our knowing it. Autonomy is a myth, he says, because knowledge and rational intention are not responsible for our choices. This thesis is not news— since Freud, psychologists have taken the unconscious into account—but Vedanta argues that if we are influenced sometimes, then why not all the time, whether we're launching a romance or a genocide. This is a frightening leap in logic. Read more The Hidden Brain: How Our Unconscious Minds Elect Presidents, Control Markets, Wage Wars, and Save Our Lives

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