[Audible Audio Edition]

Price: $20.95 (as of 2014-02-13 - Details)

Typefaces are now 560 years old, but we barely knew their names until about 20 years ago when the pull-down font menus on our first computers made us all the gods of type.

Beginning in the early days of Gutenberg and ending with the most adventurous digital fonts, Simon Garfield explores the rich history and subtle powers of type. He goes on to investigate a range of modern mysteries, including how Helvetica took over the world, what inspires the seeming ubiquitous use of Trajan on bad movie posters, and exactly why the all-type cover of Men are from Mars, Women are from Venus was so effective. It also examines why the "T" in the Beatles logo is longer than the other letters and how Gotham helped Barack Obama into the White House.

[Audible Audio Edition] Feature