Chocolate Wars: The 150-Year Rivalry Between the World's Greatest Chocolate Makers

Chocolate Wars: The 150-Year Rivalry Between the World's Greatest Chocolate Makers by PublicAffairs
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A descendant of the Cadbury family of chocolatiers, author Cadbury is also an award-winning documentary producer for the BBC and has seven other books to her credit. The history of chocolate, from its origins as an exotic Aztec beverage to the most prized confectionery in the world, is told here through the eyes of the British Quaker family that transformed a gritty, oily brew into one of the most sought-after delectable treats on the planet. In doing so, the Cadbury brothers turned their father’s humble and nearly bankrupt business into a globally dominant corporation in the span of two generations. The path to success was not easy, and Cadbury tells the story of fierce competition from names like Fry, Nestlé, Hershey, and Mars, as well as the Dutch and Swiss entrepreneurs who were so crucial in cracking the food chemistry of the cacao bean. Cadbury chronicles 150 years of chocolate wars that only heated up further into a global-merger competition, which saw the venerated Cadbury brand get swallowed up by the food giant Kraft in 2009. This tale of capitalist rivalry mixed with Quaker values makes for a very sweet journey. --David Siegfried --This text refers to an out of print or unavailable edition of this title. Read more Chocolate Wars: The 150-Year Rivalry Between the World's Greatest Chocolate Makers

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“The inside story of the 150-year rivalry among Cadbury, Hershey, Nestlé, and Mars is a fascinating and luscious tale. Deborah Cadbury, great-great-great- granddaughter of 19th-century chocolate maker John Cadbury, tells it eloquently in Chocolate Wars, drawing the reader into her epic of family and industry with clear love for her subject.”—Philadelphia Inquirer

“This is a delicious book, seductive as a tray of bonbons, a Fancy Box in every way.”—Washington Post

“[Chocolate Wars] pits idealism against capitalism, religious piety against the forces of greed and cutthroat competition. Though, like great fiction, it defies belief, it’s the true story of our favorite guilty pleasure. Cadbury’s book, like her namesake’s famous sampler, is full of surprises and delights.” —Christian Science Monitor

“The reader of Chocolate Wars feels they are getting an insider’s view.”—Financial Times

“Fascinating…Read this excellent book.